Why, why, why, why, why?

Do you have values?

Great!! Have you ever stopped to think about them and why you have them?

Values come from who we think we are.We find out values when we ask questions of ourself like:

• Whats important?
• What's right?; and
• What should I do?

Values aren't things. We can't hold them or spend them, but if you think of yourself in a certain way, how did you feel the last time you acted in a way contrary to those 'values'. The worse you felt, probably correlates to how strongly you hold those values.

So how often do your actions match your values?

The '5 whys' system was initially used by Toyota. It is very simple, and can be very effective. Next time you want to do something, ask yourself why?

Why do I want to do this?

Here is an example from when I founded Viridian.

Why do I want to do this?
I think there is a better way of doing financial planning.

Why?
People deserve to be given advice that has their interests at the centre.

Why?
While planning your finances isn't 'life and death', wrong decsions can have a huge negative impact.

Why is that important?
A few small decisions, like paying off a home loan faster, saving for a rainy day or life insurance could have had a large positive impact on my parents.

Why does this matter regarding setting up a business?
I want people to not make the same mistakes.

So for me, that's why. Everytime I hear that someone has cancer, or has had a heart attack, I feel a littel stab. When people talk about the 'conventional wisdom' of making money that, unfortunately doesn't make sense, my stomach tightens, just a bit. So this is why I founded a financial planning business.

Why not give this a try with something you are doing, (or just as good, if something has gone wrong), but rmember: the only important thing is honesty.

We want to learn more about you. More important we think YOU should know more about you.