As I have said in previous postings, marching in the streets and starting social media campaigns are certainly highly visible activities. But how much real change will they effect, and what else can be done.
The adshel situation showed that 'people power' could make an impact. However, within a day of returning the ads, they were being defaced in homophobic attacks. So, the ads were back, but maybe attitudes were not altered that much at all.
That is why we assist people to review where there investments are, particularly their super, and help them invest in line with their personally held values. By supporting companies financially that you support morally, they are financially encouraged to broaden the work they are doing. Avoiding and withdrawing from companies that you do not support sends a real message that can affect companies at the share price.
Finally, you can go even further and and show your activism positions at the shareholders meetings, and put forward your point of view to the people who make decisions.
This financial 'activism' is not nearly as visible as taking to the streets. However, it may be more long lasting, and effective in getting the message across to the decision makers, in a language that they understand.
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